Testimonials
BLIS Technologies, Dunedin, NZ
BLIS Technologies needed to update their product and marketing collateral, it needed zest and something to place the product at the top of like products — together we worked on the look and elements of the brand. Shown is before and after goo application, the product is available globally.
Before: The use of two print colours within a similar tonal range, combined with “vignette” fades within each of the small circles surrounding the brand name — made the identity both difficult to print and difficult to comprehend as a viewer.
This created an impression of disjointedness and confusion.
After: A trustworthy, reliable single colour replaces the previously muddled scheme and problematic fades. The circular device surrounding the brand name has been infused with a sense of scientific space, depth and dynamism.
The identity now communicates strength, unity and energetic purpose.
Before: High-tech, clinical and positive in its message, the packaging now captures maximum shelf presence and clearly communicates the healthy properties of the BLIS brand. Product names and their flavour variations are easily identified from a distance. Colours now reinforce both the corporate identity AND suggest the product flavours.
After: Whilst the BRAND NAME was visible, consumers found it difficult to identify the PRODUCT NAME amongst the confusing arrangement of bright colours and graphic elements. The general colour scheme failed to express the hi-tech, clinical health properties of the product, and the small vignette typography of the product name was technically difficult to print.
Before: The “Blis Bug” was originally devised as a communication device for children, in order to simply express the live molecular nature of the Blis K-12 product range. While its style was “current” in its first renderings, a spate of hit animated movies soon saw computer generated characters moving to a new level of life-likeness — and left the BLIS Bug looking tired and mechanical by comparison.
After: The NEW BLIS Bug is treated in a dynamic and energetic “cartoon” style, which is more readily accepted by younger viewers. This bypassed the aesthetic constraints of the complicated CG process, and let us continually control and emphasize certain characteristics — such as the expressive hands and “healthy” eyes. It also gave us maximum flexibility to redraw the character quickly in any situation we desired.
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